Blending ancient tradition with cosmopolitan vibes, Seoul is a city like no other. As South Korea's capital, Seoul is a sprawling, bustling and immaculate wonderland, offering the ultimate urban experience for those who typically shy away from big-city environments. If you're intrigued by Korean traditions but also fascinated by pop culture, fashion and fine dining, you can't choose a better vacation destination.
So, is Seoul worth visiting? There's plenty to keep you busy, but easy navigation and English-friendly amenities help you get around stress-free as you embrace this city's distinct culture. If you're looking for a vacation with everything from deep history to modern shops with windows lined with anything you could imagine, Seoul promises to delight.
Top Reasons to Visit Seoul
Art, history, cuisine, nightlife...in Seoul, there truly is something for everyone. Each visitor arrives with distinct priorities, but certain attractions and experiences are worthwhile no matter your interests. From exploring traditional palaces like Gyeongbokgung to indulging in street food at bustling markets in Myeongdong, Seoul offers a seamless blend of past and present.
The city's lively art scene, sprawling parks and dynamic shopping districts cater to a diverse range of tastes and preferences, making it a must-visit destination for any traveler.
Check out our top reasons to add South Korea's capital city to your vacation itinerary:
1. Tour Gorgeous Palaces
Stunning palaces give you a real taste of Seoul's royal history. Gyeongbokgung Palace is the largest and most famous, so, if you only have time for one palace visit, this is the one to prioritize. The guided tours (available in English) are highly informative. Nearby hanbok rentals allow you to visit while donning the traditional clothing of Korea, adding an immersive and magical element to your visit while allowing an appreciation of South Korea's deep history.
Changdeokgung Palace is also a part of South Korea's history to consider visiting, especially given its designation as a UNESCO heritage site. This complex is vast, featuring lovely gardens and well-preserved architecture. Consider also visiting the nearby Unhyeongung Palace, which is a wonderful option for a short, history-packed visit.
2. Visit Ancient Temples
There are a variety of ways to enjoy and appreciate South Korea's rich history. Stop by Seoul's many temples, where you can expect a serene and deeply meaningful experience. From a convenience perspective, Jogyesa Temple is a worthwhile stop, providing the perfect break from the hustle and bustle of shopping at Insadong.
The temples in the mountains are incredibly beautiful as well, with Doseonsa standing out as a particularly picturesque temple to make sure you visit for the views.
3. Attend Iconic Festivals
There's always something exciting happening in Seoul, and, while year-round attractions are certainly worth exploring, festivals present a different cultural dynamic. Depending on when you visit, you might get to join locals during these highly anticipated festivals:
- Lotus Lantern Festival (Yeon Deung Hoe): As the ultimate Buddha birthday party, Seoul's Lotus Lantern Festival has been a cherished tradition for over 1,200 years. This UNESCO-recognized event has evolved from its religious origins to become a true spring spectacle, featuring lantern-heavy public processions and even a bathing ritual involving baby Buddha.
- International Fireworks Festival: Enjoy a spectacular show in the sky during Seoul's cherished fireworks festival, which showcases dramatic creations from talented fireworks artists. Based near the Han River, this event promises fireworks displays from multiple countries, along with beautiful music synchronized to these awe-inspiring visual displays.
- Winter Festa: Paying homage to the concept of light and its connections to both tradition and the contemporary world, Seoul's Winter Festa forms a fascinating nightscape, bringing beauty to the dreariest days of winter. This is a must if you visit during the holiday season. You'll be enchanted by the illuminated statues, the gorgeous lanterns, and the intriguing designs that light up the Dongdaemun Design Plaza (DDP) Building.
5. Discover the Diversity of Soju Culture
If you prioritize sake when you visit Japan, you'll want to take the same approach to sampling soju in South Korea. Traditionally made from fermented rice, this distilled drink is widely regarded as the national beverage of Korea. You'll want to try it at least once during your Seoul adventure, and you'll have no trouble finding it as you explore the city.
If you're eager to hit up soju-specific establishments, however, you're bound to be disappointed. Soju is typically enjoyed alongside dinner, although you can find many iconic Korean drinks at Seoul's traditional bars. To get the most out of the soju culture, take a class or go on a tasting tour. Expand your horizons by also sampling makgeolli, which, as a rice wine, has a lower alcoholic content.
6. Learn About Seoul's Fascinating History
The history of South Korea is truly intriguing, and, while architectural wonders can provide a glimpse at the country's rich heritage, you'll learn even more while browsing Seoul's sizable museums.
- The National Museum of Korea: This is a great starting point for your historic adventures, worth visiting, if nothing else, because it's South Korea's flagship museum. The architecture alone makes this a worthwhile spot, although there are many unique galleries worth checking out. Take your time while exploring the Korean national treasures and the beautiful pagoda.
- National Museum of Korean Contemporary History: Focused on Korean events spanning from the 19th century to the present day, this contemporary history museum details everything from world wars to pop culture. You'll come away knowing a great deal about the Korean independence movement and the Korean War.
- Seoul Museum of History: Free to visit and highly interactive, the Seoul Museum of History is conveniently located near the Gyeonghuigung Palace, making it easy to build both attractions into one history-packed day of exploration. While other local museums provide a broader overview of Korean history, this location hones in on Seoul's rich heritage. The intricate city replica is a highlight among vacationers.
7. Hit the Trail
If you love the great outdoors, Seoul has much to offer. Many parks and trails are easily accessible from Seoul, even if you use public transit. The best trails can be found in the gorgeous Bukhansan National Park, which is also home to the city's highest point: Baegundae Peak. If you're intrigued by rock formations, make the short, but enjoyable trek along the Soonbawi Rock Loop.
There are plenty of alternate options if you prefer more of a laid-back journey on foot. The Bugak Skyway is especially stunning during cherry blossom season. The Olympic Park Outer Loop offers more of an urban expedition than a hardcore hike but is fascinating due to its many Olympic relics.
8. Discover Vibrant Shopping Centers
From skyscraper malls to sprawling shopping streets and bustling markets, there are plenty of ways to search for unique gifts and souvenirs while exploring another facet of South Korean culture. You could spend your entire Seoul vacation shopping, but when in doubt, add these spots to your itinerary:
- Myeong-dong: As the go-to shopping spot for vacationers, Myeong-dong is a fashion-forward, pedestrian-friendly location, chock-full of stores representing both local and international brands. For casual, yet trendy styles, check out Korean favorite SPAO, or stop by 8seconds, which echoes Zara with its trend-driven, cost-effective items. Don't forget to hit up the Lotte Department Store, where luxury items dominate.
- Dongdaemun Fashion Town: Set aside an entire day to explore Dongdaemun Fashion Town, which is widely regarded as South Korea's fashion mecca. You'll uncover not only chic clothing items, but also, shoes, purses, and all the street food you can eat. This is a great destination if you're intrigued by Seoul's unique shopping nightlife, as Dongdaemun remains a hot spot long after the sun goes down.
- Ssamziegil: Bringing creative and traditional crafts to the heart of Seoul's Insadong, Ssamziegil is a must-visit if you want to build cultural exploration into your shopping expedition. This open-air space has a pleasant atmosphere and plenty of cute stores you'll be eager to check out.
9. Experience the Legendary Nightlife
It would be an understatement to refer to Seoul's nightlife as iconic. Gangnam, in particular, has a reputation, thanks to the hit song "Gangnam Style," which pokes fun at the district's lavish lifestyles. To really experience the Seoul nightlife scene, however, you'll want to spend your evening at the city's most iconic spots: Hongdae or Itaewon. Both areas are safe, yet exciting, perfect for those who are typically reluctant to experience nightlife away from home. You can take a tour to make sure you hit the best bars and clubs to get the most out of the nightlife scene.
The youthful Hongdae promises a decidedly unique nightlife experience, complete with themed bars and street performances. Itaewon attracts vacationers and expats, forming the nightlife version of a melting pot, in which numerous musical styles and cultural traditions are represented. Seongsu, although not as well-known, has been described as Seoul's version of Brooklyn, blending industrial vibes with artistic flair.
10. Ascend the Tallest Towers
Treat yourself to an exceptional, distinctly cosmopolitan view as you ascend South Korea's tallest towers. Begin with a visit to the famed N Seoul Tower. For a truly scenic experience, take the cable car, which promises excellent views of Seoul. Once you reach the base of the observatory, you can take in the mesmerizing panoramas, which are jaw-droppingly beautiful day or night.
The Seoul Sky experience at the Lotte World Tower is just as thrilling, featuring a high-speed elevator and a vast observatory. The Lotte World Tower is the tallest building in South Korea and one of the tallest buildings in the world. View the city from beneath your feet as you step onto the glass floor. If you're feeling daring, cross the Sky Bridge, a vertigo-inducing experience that requires a harness.
How to get around Seoul
Boasting a world-class transit system, Seoul makes it easy to get around. In fact, driving is discouraged due to the traffic. Both the streets and parking areas are difficult to navigate. In most cases, it's actually faster and more enjoyable to make the most of public transit.
Build plenty of time into each journey; while Seoul's transit is notoriously punctual, you may need a small buffer as you tackle the local transit learning curve. Make the most of these options:
- Subway: Seoul's subway system may be extensive, but you'll be amazed at how easy it is to get from point A to point B. Color-coded subway lines allow for simple navigation, further aided by extensive English signage. T-Money cards make it easy to pay the reasonably priced subway fares.
- Bus: The bus can be a great option when you need an alternative to the subway. These are also color-coded, with routes displayed in English and digital screens offering helpful insights.
- Taxi: Although public transit is perfectly safe late at night, taxi rides may occasionally be preferable. Kakao T is a popular ridesharing solution among locals, but for vacationers, simply hailing a cab is often the best option.
- Walk: Seoul is a wonderfully walkable city, and, depending on where you stay, you may be able to reach important attractions on foot.
When is the best time to visit Seoul?
There is no bad time to visit Seoul, although the summer humidity certainly drives some vacationers away. Similarly, weather-wary visitors may prefer to avoid January, when conditions are cold and wet.
From a weather perspective, the city is most appealing in September and October, when temperatures remain warm and the rain is minimal. Prices tend to be reasonable during these times. The fall foliage is remarkable, with colors typically peaking in late October. May can also be a great time to visit, as the weather is perfect for outdoor adventures and the azaleas are in bloom.
Another option? Combine shoulder season with a visual spectacle and visit when the cherry blossoms are in bloom. Japan may be the better-known cherry blossom destination, but Seoul's blossoms are arguably just as stunning. Many spots also come alive with color as the tulips bloom.
FAQs About Seoul
Still have questions about taking a trip to Seoul? AAA has answers! Here are some of the most FAQs on visiting Seoul:
Is Seoul safe?
Seoul is one of the safest cities in the world. If you crave a cosmopolitan experience along with complete peace of mind, this urban oasis should be on the top of your international bucket list. This city's reputation for safety should have you feeling fully confident as you use public transit or when experiencing the nightlife scene.
Where is the best place to stay in Seoul?
Because Seoul is such a sprawling city, you'll need to be strategic about accommodations. Any location should be safe, but some areas demand more time navigating public transit.
For traditional village vibes, opt for a home base in the charming Bukchon Hanok Village. If you're focused on nightlife, book accommodations in Myeongdong. The Jongno area is also an excellent option, offering easy access to the most beautiful parks and palaces.
While location may be your top priority, it's also worth looking into hotel amenities. There are amazing options at all price points, but we recommend these top hotels in Seoul:
- For a convenient location and comfort: L7 Myeongdong
- For modern luxury in the heart of Seoul: Le Meridien Seoul Myeongdong
- For timeless elegance and city views: Lotte Hotel Seoul
- For simple, comfortable vibes: Courtyard By Marriott Seoul Namdaemun
Where are the best places to eat in Seoul?
From kimchi to fried chicken, South Korea offers dining experiences to suit every type of visitor. If you're feeling adventurous, you're in luck. The street food is decidedly eclectic, drawing on traditional Korean recipes but also offering global favorites, often served with a twist. You'll find the best selection of street food at Mangwon Market, although many visitors are impressed by the unique vendors at Tongin Market.
Sit-down experiences are also worthwhile, especially given South Korea's culinary sharing culture. If you're on the hunt for a fine-dining adventure, you'll be pleased to discover many restaurants, where you can enjoy an elevated meal.
Don't overlook fast food; you'll enjoy the tasty burgers at Seoul's various Downtowner locations and may even be surprised by how much you appreciate Seoul's take on McDonald's. Explore South Korean dining at your own pace or discover the best of the local culinary scene while taking a guided food tour.
Ready to Visit Seoul?
Now that you know all that South Korea has to offer, you can decide if it's worth adding to your travel itinerary. We think there's plenty to do, see and explore.
If you’re inspired to start planning your trip to South Korea, make sure you talk to the AAA Travel experts. They can help you find the accommodations you want, plan an itinerary and much more.
Whether you’re traveling halfway around the world or just down the road, if you’re an AAA member, you can get exclusive discounts on lodging, rental cars and a whole lot more.