Harry Potter New York Store

The Basics

You’ll feel fresh out of Fantastic Beasts in the shadow of the Flatiron Building, an iconic 1920s structure that inspired the movie set. Once inside the store, explore two floors packed with official merchandise and interactive props, before embarking on a VR adventure with the Hogwarts heroes. Combine the store with a walking tour for a glimpse of Fantastic Beasts filming locations and Potter hotspots, or round off your day with the Broadway show of Harry Potter and the Cursed Child.

Things to Know Before You Go

• The store has elevator access to all floors and fully accessible bathrooms.

• You can book and pay for VR experiences in advance. Only VR ticket holders are guaranteed entry to the store.

• Photography is actively encouraged in all parts of the store, except during the VR experience.

• During busier times, the store operates a virtual line. Simply scan the QR code upon arrival and wait to be invited in.

How to Get There

The entrance to the Harry Potter New York Store is located on 22nd Street between 5th Avenue and Broadway. It’s easy to arrive on foot from nearby attractions such as Madison Square Park and the Empire State Building, where many hop-on hop-off bus tours also stop. The closest subway station is on 23rd Street on the BMT Broadway Line.

When to Get There

The store opens every day, closing earlier on Sundays. Expect longer lines on weekends and especially school holidays. To avoid the crowds, try to arrive around opening time on a weekday.

Find Fantastic Beasts, and More Magical Movie Sets

New York plays backdrop to countless magical movies, from the Potterverse and beyond. Movie and TV tours are a great way to glimpse behind the scenes of your favorite films, while getting an overview of New York’s bustling streets and standout attractions. Top picks include tours centered around the Sopranos, Sex and the City, Friends, and Marvel.

Ways to explore

You’ll feel fresh out of Fantastic Beasts in the shadow of the Flatiron Building, the 1920s structure that inspired the movie set. Inside the store, explore three levels packed with official merchandise and interactive props (including plenty of chocolate frogs) in magical zones. Combine the store with a walking tour for a glimpse of Fantastic Beasts filming locations and Potter hot spots, or round off your day with the Broadway show of Harry Potter and the Cursed Child at the Lyric Theater.

Accessibility

The store has elevator access to all floors and fully accessible bathrooms.

Age limits

For VR experiences, children aged 10–12 must be accompanied by a paying adult.

What to pack

A tote bag for all of your Potter purchases

What to wear

Many fans opt to dress in costume to visit the store.

Not allowed

Smoking, Voldemort

Amenities

Art gallery, restrooms, Wi-Fi, refreshments

Address

The entrance to the Harry Potter New York Store is located on 22nd Street between Fifth Avenue and Broadway. It’s easy to walk over from nearby attractions such as Madison Square Park and the Empire State Building.

Driving

It’s not ideal to drive to the store, due to traffic and limited parking.

Public transportation

The closest subway stations are on 23rd Street—take the R, W, F, or M. Many hop-on, hop-off bus tours also stop nearby.

Best times to visit

The store is always busy, but try to arrive as close to its 9am opening as possible to join the virtual queue and minimize waiting.

Best days to visit

Aim for a weekday that isn’t a school vacation day.

Best months to visit

During November and December, there’s high demand, but the store has extended opening hours.

Special events

Over the Christmas season, there are displays and activities to make the holidays even more magical.