M&M's Store New York

The basics

You can’t miss this three-story candy shop when wandering around Times Square. You can hop on a bus tour of NYC that includes a stop at the M&M’s Store, plus it’s close to plenty of other major attractions. Once inside, snap a pic in the photo booth, analyze your mood to determine what color M&M you are, personalize some candies, and check out the merchandise, including pillows, T-shirts, watches, tote bags, hats, and more.

Things to know before you go

• In case you're looking for more goodies, Hershey's Chocolate World is about a block away from the M&M’s Store.

• If you take photos with any of the costumed street performers in Times Square, expect to give a tip.

• There is a restroom in the store, as well as at nearby hotels.

How to get there

Located on the corner of Broadway and West 48th Street in Times Square, the M&M’s Store is close to public transit, including the subway. Take the N/R/W train to the 49th Street stop or the 1/2 train to 50th Street. Crosstown buses also run along 49th and 50th Streets.

When to get there

The M&M’s Store is typically open daily, from 9 or 10am until 11pm. Expect to encounter the biggest crowds during the summer and end-of-year holidays. To avoid the crowds, try to visit in the morning. This is also when Times Square is mostly empty. But if you want to see the area properly lit up, plan to visit at night.

Where to eat in Times Square

You’ll find plenty of dining options near the M&M’s Store if you want more to eat than just chocolate. Some popular, tried-and-true spots include Ellen's Stardust Diner, a 1950s-themed diner with singing servers. Another classic American eatery, Carnegie Diner & Cafe, serves sandwiches, breakfast dishes, and more, while Carmine’s offers a menu of Southern Italian meals.

Ways to explore

You can’t miss this 3-story, technicolor candy shop when wandering around Times Square. Once inside, snap a picture in the photo booth, analyze your mood to determine which color M&M you are, personalize some candies, and check out the merchandise, including pillows, T-shirts, watches, tote bags, hats, and more.

Some NYC bus tours include a stop at—or at least pass by—the glassy M&M’S Store. And since it’s close to so many major attractions, you might find yourself tempted by the chocolatey possibilities on your own, too.

Accessibility

Accessible entrance, elevator

Age limits

None

What to pack

Reusable shopping bag, camera/phone for photos, hand sanitizer

What to wear

Comfortable walking shoes (you'll be browsing multiple floors), casual clothing

Not allowed

Outside food and drinks, large bags/backpacks may be subject to inspection, flash photography

Amenities

Merchandise, personalized M&M'S station, photo opportunities, gift wrapping services, air conditioning, restrooms

Address

M&M’S World New York is right in the heart of the action, on the corner of Broadway and 48th Street. Your best bet is public transportation.

Driving

While you could technically drive, navigating through Times Square traffic will absolutely ruin your day. It's far better to use public transportation, taxis, or rideshare services.

Public transportation

Take the subway (N, Q, R, W, S, 1, 2, 3, and 7 trains) to Times Square–42nd Street station, and it’s a short walk from there.

Best times to visit

Early morning (around 10am) or late evening (about 10pm) for smaller crowds—yes, M&M’s World is open that late (in fact, it closes at 12am every day).

Best days to visit

Weekday mornings are less busy than afternoons, evenings, and weekends.

Best months to visit

January and February mean the smallest crowds and lowest NYC prices. March and April are good for mild weather, but fewer tourists.

Special events

Check out limited-edition seasonal M&M’S for Halloween, Christmas, Valentine's Day, Easter, and Fourth of July.