Paradeplatz (Parade Square)
Paradeplatz, Zurich, Switzerland, 8001
The home of Swiss banking at the heart of Zurich’s luxury shopping street, Paradeplatz is one of the most powerful financial centers in Europe. The former 17th-century pig market is now a major transit interchange and home to the headquarters of UBS and Credit Suisse, as well as the flagship Confiserie Sprüngli chocolate store.
The basics
Several city tours visit Paradeplatz along with the adjoining Bahnhofstrasse, with walking and coach tours both frequenting the area. Whether you’re interested in how the city’s trade history developed from pigs to pennies or you’d like to indulge your sweet tooth while learning more about Swiss chocolatiers, there are itineraries to suit you. Other options included self-led tours or highlights packages, some of which include a Lake Zurich cruise in the price.
Things to know before you go
- The flat, wide sidewalks are wheelchair and stroller accessible.
- The area is great for people watching from Café Sprüngli’s outdoor seats.
- Paradeplatz is uncovered, so wrap up warm in the colder months and bring an umbrella.
How to get there
From Zurich Station, Paradeplatz is just a ten-minute walk straight along Bahnhofstrasse or a 3-minute ride on the number 7, 10, 11, or 13 tram. Paid parking is available on Bahnhofstrasse and at the main station, though be aware that Zurich gets easily congested. Some day trip tours include round-trip transportation from other Swiss cities such as Basel or Lucerne.
When to get there
Though Paradeplatz can be visited at any time of year, the area is particularly charming around Christmas time, when the square and Bahnhofstrasse are both decorated with Christmas trees, fairy lights, and window displays.
The Swiss Pass and Zurich’s Museums
The streets around Paradeplatz are also home to a wealth of city museums, including the Clock and Watch Museum, the Strauhof, and the Toy Museum. Multi-attraction passes such as the Swiss Travel Pass or Zurich Card include free or discounted access to many of these museums as well as unlimited use of Zurich’s public transit network for a period of your choice.
Travel Like an Expert with AAA and Trip Canvas
Get Ideas from the Pros
As one of the largest travel agencies in North America, we have a wealth of recommendations to share! Browse our articles and videos for inspiration, or dive right in with preplanned AAA Road Trips, cruises and vacation tours.
Build and Research Your Options
Save and organize every aspect of your trip including cruises, hotels, activities, transportation and more. Book hotels confidently using our AAA Diamond Designations and verified reviews.
Book Everything in One Place
From cruises to day tours, buy all parts of your vacation in one transaction, or work with our nationwide network of AAA Travel Agents to secure the trip of your dreams!