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Visit Seoul, South Korea

Tradition and trend intertwine in the heart of South Korea

What to do in Seoul: From Palaces to Pop Culture

Seoul Travel Guide

In Seoul, the past and present live side by side. Bustling alleyways lined with every kind of shop imaginable strike a lovely contrast to the serene beauty of centuries-old palaces right next door. Spend your days clad in traditional hanbok clothing, wandering the historic Gyeongbokgung Palace, and your nights dancing in the lively streets of Hongdae. Seoul is a place you won’t want to miss during your trip to Asia, offering a unique blend of cultural and historic pride, combined with new-wave modernity and innovation.

Remember, if you're looking to save on everything from palace tours to local eats, booking as a AAA member can help you unlock exclusive deals and discounts, so you can explore more and spend less.

Most Popular Hotels

Discover standout hotels worldwide with TourBook®. From Diamond-designated properties inspected for quality, to carefully selected international stays. Every hotel in this collection is chosen to help you enjoy a trusted and memorable experience, no matter where you travel.

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Oriens Hotel Residence Myeongdong

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ibis Styles Ambassador Seoul Myeongdong

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Days Hotel Seoul Myeongdong

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24 Guesthouse Myeongdong Center

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Staz Hotel Myeongdong 2

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L 7 Myeongdong

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Loisir Hotel MyungDong MyungDong

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Four Points by Sheraton Josun Seoul Myeongdong

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Le Meridien Seoul Myeongdong

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Moxy Seoul Myeongdong

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Cruise Deals

Your Next Great Voyage Awaits

AAA has partnered with the top cruise lines in the industry to give you exclusive AAA member benefits on cruise and river cruise bookings. Get ready to set sail!

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Celebrity Millennium12 Nights - Best of Japan and South KoreaDeparting from Incheon, South Korea • 17.62mi | 1 Sailing
Celebrity
Seabourn Sojourn10 Nights - World Cruise – Japan ExplorerDeparting from Busan, South Korea • 201.72mi | 1 Sailing
Seabourn

Travel Tips & Inspiration

AAA Travel Inspiration, Destination Information and More

Be inspired by articles and videos from AAA Travel experts, offering insights on top destinations, recommendations and travel tips for your upcoming getaway.

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EDITOR PICKIs Seoul Worth Visiting? 10 Reasons Your South Korean Vacation Should Include This Capital CityAAA Travel Editor, WA07/22/2025 : Plan your adventure in Seoul with confidence. Our in-depth Seoul travel guide provides all you need to know about the city’s top highlights.
EDITOR PICK8 Things to Know about ETIAS, ETA and Travel to Europe in 2025AAA Travel Editor, Sherry Mims09/11/2025 : Some countries in Europe will require applying for an electronic travel authorization before you go.
ARTICLECelebrity vs. Royal Caribbean: Which Cruise Line Should You Choose?AAA Travel Editor, SMT07/31/2025 : Not sure which cruise line to book? This guide breaks down Celebrity vs. Royal Caribbean so you can choose based on what amenities matter the most to you.
EDITOR PICKWhere to Find AAA TourBook Guides and MapsMichelle Palmer04/01/2025 : The AAA TourBook guides provide travel information and are a planning tool for destinations across the U.S., Canada, Mexico and the Caribbean.
ARTICLE51 Romantic Getaways in the U.S. to Fall in Love WithAAA Travel Editor, SMS03/25/2025 : Whether you're looking to stay local or travel the country, AAA has the perfect romantic getaway in the U.S. for you and your partner.
EDITOR PICKUltimate Checklist of All 63 National Parks in the U.S.AAA Travel Editor, SMT01/16/2025 : Discover the beauty and wildlife in the 63 unforgettable U.S. national parks! Learn what they are, why they matter and start planning your next adventure today!
EDITOR PICKHow to Choose a Cruise Line for the Perfect Trip in 2025AAA Travel Editor, CW10/31/2024 : Wondering how to choose a cruise line that meets both your budget and travel interests? Explore the best cruise options for travelers to find your best fit.
ARTICLETop Tips for Traveling with Children: Planning Stress-Free Family AdventuresHead of Content & Optimization, Elena Moore09/17/2024 : Traveling with children doesn’t have to be stressful. Use these helpful and practical tips to ensure your family vacations are enjoyable and stress-free. From packing essentials to choosing the right destination, we’ve got you covered.
EDITOR PICK26 Stress-Free Packing Tips for TravelAAA Travel Editor, Patricia Miller06/24/2024 : Feeling overwhelmed by the thought of packing for a trip? Use our 25 packing tips for travel, helping you stay organized and breeze through the process.
EDITOR PICKUsing a AAA Travel Agent Can Save You Time and Money04/18/2024 : A AAA Travel Agent will help you get the most for your time and money when planning a vacation.
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